UCL School of Management is delighted to welcome Professor Matt Cronin, George Mason University,to host a research seminar discussing ‘The Enterprise – beginning a new course for the field of Management and Organizational science’

Abstract

Organizations matter because societies run (or do not) because of them. Organization science matters because organizational management is fraught with misunderstanding and wishful thinking. Yet our field treats the production and dissemination of scientific knowledge like a commodity market where the producers compete to sell, consumers have generic needs, and products are plug and play. It is a limited and limiting view. “The Enterprise” envisions the field of organizational science as a production system where different scholarly functions add value as knowledge is developed into applicable lessons for those who steward organizations. Building The Enterprise starts with a model of that value chain, then uses the model to specialize and coordinate organizational scholars, ultimately providing a usable framework for managing our products, our process, and our markets. The Enterprise allows its members to specialize in what they care about while connecting to others in the value chain, as opposed to arguing for whose output matters most. But the first step is to figure out who our stakeholders are, and what they KPIs are of the functions that serve them. In this talk I discuss how measurement science is how we get started on this field level overhaul. The Enterprise is a means to countermand the eroding trust in organizational knowledge, the diminished enrollments in management and organizational educational programs, and the increasing cynicism that seems to plague those of us who are part of our profession. Here is how we get started.