Earlier this month, Lewis James, Senior Data Scientist at Reach plc, joined students on the UCL School of Management’s Digital Strategy & Transformation module to share his deep insights and expertise into AI-led innovation within the fiercely competitive media and publishing industry. The Digital Strategy & Transformation module, led by Dr Rikke Duus, explores how organisations across industry sectors can adapt, evolve and transform to respond to ever-changing market dynamics, customer demands, technology innovation, and economic conditions.