Date
Beyond the Brief. Build the Experience.
The future of marketing is no longer just about campaigns. It is about building immersive, intelligent, and interactive experiences powered by AI, creativity, and technology.
The 2026 X-PLORE Marketing Ideathon, organised in collaboration with UCL School of Management, JAT HUB, and JATPOINT, brings together ambitious students, creative technologists, marketers, developers, and industry leaders to reimagine the next generation of digital engagement.
Participants will work in multidisciplinary teams to design rapid, hyper-personalised marketing experiences using emerging technologies such as AI-generated content, immersive storytelling, mini-game development, and interactive digital media.
Supported by global industry sponsors and partners including Google, IBM, Microsoft, OVHcloud, Fotor, and the Global Blockchain Business Council, the Ideathon offers students direct exposure to real-world commercial challenges and innovation ecosystems.
What Participants Will Experience
- Build AI-powered marketing concepts and functional prototypes
- Explore immersive digital experiences and next-generation engagement
- Receive mentorship and feedback from industry experts and brand leaders
- Collaborate across marketing, business, design, and technology disciplines
- Pitch solutions during the Demo Day on 26 May
- Gain visibility with potential employers, partners, and commercial collaborators
More than a competition, X-PLORE is designed as a future-facing innovation platform where creativity meets technology and strategy meets execution.
Outstanding concepts may be further developed into pilot campaigns, partnerships, or future commercial opportunities.
Dominate the Social Feed. Build the Campaign of the Future.
Reserve your place and be part of the next evolution of marketing innovation.
